- We've identified your ideal client for the course. You know who you're creating this for.
- You know the problem they are struggling with that will compel them to enroll in your course.
- You know the outcome you’re going to deliver.
The Guide Always Has A Plan
Since we already know where people are coming from when they start your course and we know where they are going to be at the end, we just have to fill in the middle.
It's time to map out everything that needs to happen to get from Point A- Point B.
There are 6-8 steps someone must take on the journey to the outcome you have identified, their transformation. These steps become the modules in your course.
We started by identifying the problem: Business owners want to open up a source of revenue or lead generation by creating a course on their website.
The problem: Creating a course can be overwhelming and they don't have a simple, step-by-step guide to help them.
The outcome: Feel awesome as you see people enrolling in your course, getting the help they need, becoming life-long patients, and giving you a great new source of revenue.
The process: How do we take people from being overwhelmed to launching their winning course?
- We start with Who, identifying who the course is for
- Identify the problem the course will solve
- Articulate the transformation one can expect when they complete the course.
- Map out the process to get them there
- Remind them to include a clear Call to Action
- Give instructions on which platform to use and how to promote the course
- Provide advanced steps to help scale the impact and income of the course
Once they have completed those steps, we know that the outcome will be achieved.
That's it. That's the Get Clear Course Creator. Now let's look at your client's process to transformation.
- Diagnose your situation.
- Understand the kind of pain you're experiencing.
- Overview of various treatment options both at home and what you’ll do at the office.
- Demonstrate stretches (3?) they can do at home to improve mobility and decrease pain.
- Demonstrate exercises (3?) they can try to strengthen muscles.
- How to protect yourself from further injury.
- Conclusion saying to come see a chiropractor as part of ongoing, healthy lifestyle.
- Review what they have learned.
If someone needs a “Working from Home” ergonomics course you might consider this outline.
- Overview: The dangers and joys of working from home.
- Identify the 5 most common risks that cause long-term injury.
- Proper habits of working from home.
- The right Posture and Positioning for long-term health.
- The ideal Desk set up (your favourite equipment with an affiliate link).
- Why and how to take Micro-breaks.
- Conclusion reviewing what has been covered.
Write down the "baby steps" that are needed to get to your outcome. Try to think of 6 or 8. Any less and your course could seem shy of content. Any more and you are at risk of overwhelming. 6-8 is the sweet spot.