Ready To Create Raving Fans Of Your Business?

This course helps you create clear marketing with a proven plan from start to finish.

Here are the four phases of your development (and how we've structured the course).

Phase One: Get A Clear Message

In this first phase of the course, we focus on creating a Clear Message for your business. To start, we need to make sure we know who you are talking to.

When you clearly define your hero you can have clarity through the whole process that you are targeting the right people. Next, we build out the customer story and create a Brand Messaging Guide.

Part of building your messaging includes having a one-liner written down as well as a pitch you can use whenever you’re talking about your business.

Phase Two: The Marketing Essentials

We are going to show you the principles for designing an effective website that will connect with the people you want to reach.

You’re going to learn how to structure a website, how to layout a page, and how to make sure you are leveraging the customer story throughout it with the word.

Next, we move to the strategy of lead generation. You’re going to learn some ideas that are working today and discover what help you can offer based on some of the problems you know that your customer is facing.

We then teach you how to follow up with a series of emails to nurture your new lead. We will talk about what kinds of emails you need to make the biggest impact. 

Phase Three: Your Ongoing Strategy

Phase three of your marketing plan involves the ongoing work of making sure people are coming to your site. You’ve done all this work on your message and making sure you have a structure in place to bring people in, now you need to get them to your site.

We will look at four ways to do this:

• Content marketing. 
• Social media strategy 
• Paid advertising
• Search engine optimization (SEO).

Phase Four: Build Your Marketing Team

As you go through the course, you’re going to have everything in place where you’re doing it right. 

With new growth, you’re going to need to build a team to do the work. You’re going to need:

• A content writer to keep your website, newsletter, and email campaigns fresh.
• A graphic designer to make sure your stuff looks good.
• A Social media manager to keep your company engaged in the conversations happening.
• An SEO Expert to keep your site at the top of Google, someone to set up and manage your paid ads.
• A StoryBrand Guide/Coach to make sure you are staying customer-centric in all you do, especially your marketing.

Imagine how great it is going to feel when you’ve gone through all the phases and can look back at the progress you’ve made. It started with an idea that you had to build a business that could help people, hire people and earn a great income for yourself.