Do you find yourself struggling to compete with those who are willing to discount their services to appease the consumer?

Here's a bit of help: Try to establish the difference between the "price" of something and its "cost".

Many times people fight to get the lowest price without thinking about the cost of that decision.

What if paying a little more means that you have to make fewer changes, less repairs, more joy, more leads, a better product or all of the above?

The cost of paying the lowest price could be more stress, wasted money and losing time that you'll never get back.

The highest cost is the business we don't get because you we are too cheap to pay a higher price.

Here's a great quote from Ben Franklin a client told me today,

"The bitterness of poor quality remains long after the sweetness of a low price is forgotten."

As I survey what StoryBrand Guides are charging for their services, I realize it is a much higher price than other copywriters or web designers. As one who has talked to a lot of marketing agencies, I know that we all get what we pay for.

StoryBrand is a luxury brand because it works. Hiring a StoryBrand Guide is not for everyone. It is for those who want to make an investment in their marketing and see a return for it. It is for the people who realize that it is tough to read a bottle of pills from inside the bottle and so it is better to get someone from the outside to print the label. Hiring a StoryBrand Guide is for those whose time is limited and just want to "get it done" so that they can benefit from a clear message and connect with clients.

It's for those who are willing to pay a little bit more but get more than they pay for in the process.

That's the difference between price and cost. You pay a good price so that you don't need to bear a greater cost.

Jon Morrison

Jon Morrison

Owner & Lead Consultant

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