An SEO keyword plan is a must for any website. If you are looking to build your SEO strategy, then this blog post will give you some basic steps that will help get the ball rolling.

Step #1: Pick Some Topics

First, we need to identify what keywords we want our site to rank for. We can do this by using SEO tools like google adwords.

You should start thinking about the different topics that are related to your business. You can get more specific later.

It can help to use a Google document or spreadsheet and create tabs for these topics you have brainstormed.

Make sure to brainstorm and research at least 30-40 keywords and keyword phrases you want to rank for.

Step #2: Sort Your Keywords

There are 3 simple categories you need to sort your keywords into:

  • A Category: your top 3 keywords
  • B Category: your next important 3-10 keywords
  • C Category: all the rest of your keywords

Step #3: Start Using Them

Once we have identified our keywords, it's time to start implementing them on the site! Make sure they are strategically placed in the content so that search engines know what page should come up when someone searches for those words.

You need to think about how your customer would be looking for your company. If you do not interact with customers much, talk to your sales team and find out the words they use when talking to new leads.

Conclusion

The science of keywords is important for improving your website ranking. It's crucial to plan out the words you want people to find when they search for your business online. Ideally, these are terms that describe what your company does and who it serves best (i.e., "New York Chiropractor").

Once you've determined this, make sure those phrases show up on every page of your site in an appropriate place like the header or footer so Google can easily crawl them with its crawler bots.

You should also use keyword-rich metadata tags like title tags and meta descriptions because these signals help rank a webpage higher than others competing for the same spot in search engine results pages (SERPs).

Jonathon Vogel

Jonathon Vogel

Project Manager | Storybrand Expert

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