It can be overwhelming to build a great business that consistently loves and services people.

As we said earlier, it's so easy to drift.

What if you had a step-by-step formula that was big enough that it could work in any situation but simple enough that you could easily follow to get clear on reaching your ideal client?

Watch this module's video to learn the outline that will keep you focussed on serving your who and transforming lives.

The 3 step framework outlined in "Now Start With Who" will guide your business from concept to product and all the way to sales and marketing. Below are the 3 steps to get you started:

  1. Start With Who - This is where you get clear on your target audience, customer avatar, ideal client, or whatever you’d like to call him or her. 

  2. Clarify Your What - This second point is when you develop your product, service, course, widget or whatever it is you do to solve the problem for your Who.

  3. Leverage The How - Use only the tools you to reach your Who.